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Melanie Howard
Visiting Business Fellow, InnovationRCA
Melanie Howard co-founded the Future Foundation - an independent thinktank that advises companies on how to plan for the future - in 1996.
Her work has included studies of the impact of changing gender roles on society and business, with Tomorrow’s Women and Future Female; research into the nature of movement and communications in the network society with 24 Hour Society and M-Commerce; and the promotion of the concept of corporate social responsibility with The Responsible Organisation and research into ethical consumers for the Co-op Bank.
Formerly head of IT and Media Consulting at the Henley Centre, where she was responsible for Teleculture 2000, Dataculture and a study of customer loyalty, Melanie Howard is a recognised expert in understanding customer attitudes towards direct relationships with companies.
She has recently been appointed as a Visiting Professor at Henley Management College in the School of Reputation and Relationships, is a longstanding associate of Demos and also sits on the Information Tribunal for the Lord Chancellor's Department. Melanie advises the Sustainable Development Commission’s round table on consumption and is a member of the Chartered Institute of Marketing’s Marketing and Sustainability Steering Group.
The Future Foundation works closely with InnovationRCA by making its online social trends service available to researchers. It also funded a study on new ways to visually communicate social data, led by Thea Swayne.