Branding enterprise education for students
FuelRCA, the Royal College of Art’s central professional practice resource, collaborated with Enterprise Educators UK in January 2008 to host ‘Make It Theirs’ – a national conference for more than 30 colleges and universities on using branding to make enterprise education more relevant to their students. Enterprise Educators UK is a national network of over 80 universities, enabling education professionals to share best practice in enterprise and entrepreneurship teaching and research.
FuelRCA’s experience of engaging art and design students through a consistent visual brand was explored alongside Coventry University’s approach to creating a virtual and real ‘enterprise cafe’ for business start-ups, and student-led activities at Bath University’s ‘Banter’ scheme.
The conference was over-subscribed and Leeds University is hosting a follow-up event at which FuelRCA will again make a contribution. Further projects with Enterprise Educators UK are in the pipeline for 2008/9.